Writing for the Web & Social Media
Category: Conferences & Workshops
Where: Meriam Library 043 (Studio A)
When: Thursday, September 13, 2012 from 9am to 10am
Cost: Free
Contact Info.: Stephanie Chamberlin — (530) 898-3305
Description:
Have you been asked to assist your department with web page editing and department social network information? If so, then this workshop is for you!
If we want people to read and use our websites and social media we need to write in a way that quickly engages them and helps them get theinformation they want. In this workshop, we’ll look at a few basic principles and practice writing copy for an online audience. We will review thecharacteristics of the online environment and how that influences communication strategies, discuss the needs of our audiences in the onlineenvironment and examine the challenges of capturing the attention of website and social media audiences.
Objectives:
• Understand principles of effective writing for online audiences
• Recognize the importance of graphic presentation
• Practice writing for websites and social media